PVMs are more agile than ever. Traditional models exclusively display video captured from the PVM’s on-board camera. However, new versions can pull video streams from any IP camera on the network, showing video feeds from one or more cameras around the store. PVM monitors also come in an array of sizes with large formats comfortably accommodating more than one video feed in addition to digital banner ads or recorded video.
Why is this important? Well, the combination of multiplexing content and user defined layouts gives PVMs tremendous flexibility, allowing them to drive greater value and meet retailers’ challenges.
Advanced deterrent value
Whereas embedded camera PVMs served as a reminder to would-be thieves that they were being monitored from one particular angle, a PVM displaying video from multiple cameras around the store clearly communicates that the entire store is under surveillance, making it difficult to escape surveillance in order to casually pocket merchandise. For thieves that work in teams with one “distracting” employees to allow the other to shoplift, seeing comprehensive surveillance on a PVM may encourage them to choose another store.
Expanded value beyond LP/AP
Large format PVMs have plenty of space to split the screen and display a video feed as well as critical messaging in the form of recorded video, digital banners or still images. A display mounted in high traffic areas of the store, such as the front entrance or in-aisle, can be valuable for advertising specific products or communicating important messages. For example, operations may wish to communicate a mask ordinance to shoppers as they enter the store.
This increases the relevance and value of PVMs to functions beyond LP/AP. With some pre-planning and collaboration, divisions can share investments in PVMs, lowering the cost burden on LP/AP and maximizing ROI on PVMs based on increased usage.
Increased shopper awareness and engagement
Part of a retailer’s challenge is to make customers aware of deals, promotions or offerings. Whether it’s a special promotion, loyalty program or related item of interest, awareness is key to driving shopper engagement. For example, when shoppers approach the car care aisle, the PVM can show video feeds from different angles of the aisle to deter theft in the area. When a customer reaches a pre-defined proximity to the PVM, half the screen message can convert to an advertisement for a promotion running with the gas station next door or an upcoming sale on auto supplies, then revert back to the security cameras for the next approaching shopper. This kind of guided messaging helps deliver relevant information to shoppers, increasing shopper engagement and even raising revenue per visit.
Shared screen space is a great way to make the most of your investment in PVMs. Consider all the possibilities as you make the decision to invest in PVMs for your store.
To explore ways to leverage your PVMs to drive greater value and meet more challenges, connect with us today.
